Mulberry Strategic Report Table of ContentsExecutive Summary 3Introduction 3External Environment 4SWOT Analysis 8Porter’s Five Forces 9Internal Environment 10Analysis of organizational Strategic decision 12Critical Evaluation of the Organization’s Strategy 14Conclusion 15References 16 Executive SummaryMulberry, the most popular and largest leather goods manufacturing brand in the United Kingdom. Roger Saul the founder of Mulberry established the brand in 1971 at his kitchen table, with 500.
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