Essay On Strategy                                        14Conclusion                                                                                 15References

Mulberry Strategic Report Table of ContentsExecutive Summary                                                                        3Introduction                                                                                 3External Environment                                                                4SWOT Analysis                                                                        8Porter’s Five Forces                                                                         9Internal Environment                                                                        10Analysis of organizational Strategic decision                                        12Critical Evaluation of the Organization’s Strategy                                        14Conclusion                                                                                 15References                                                                                16        Executive SummaryMulberry, the most popular and largest leather goods manufacturing brand in the United Kingdom. Roger Saul the founder of Mulberry established the brand in 1971 at his kitchen table, with 500.