Foldrite Furniture Company: Planning to Meet a Surge in Demand The concept of ‘Rurban’ marketing is derived by connecting Rural and Urban together. In simple words, bridging the gap between rural and urban market by screening the opportunities of rural environment to the urban corporates is known as Rurban marketing. On the other hand, FMCG.
Foldrite Furniture Case Essay Preview: Foldrite Furniture Case Report this essay On a Friday afternoon in February 2010, Jose Ramos, VP of Manufacturing at FoldRite Furniture Company of Aurora, Colorado, stopped by the office of Martin Kelsey, the recently hired production manager, to discuss developments revealed in a conference call with sales managers that morning..
