Essay About Simple Words And Opportunities Of Rural Environment

Foldrite Furniture Company: Planning to Meet a Surge in Demand
The concept of ‘Rurban’ marketing is derived by connecting Rural and Urban
together. In simple words, bridging the gap between rural and urban market by
screening the opportunities of rural environment to the urban corporates is
known as Rurban marketing.
On the other hand, FMCG refers to the consumer goods required for daily use.
Consequently, the rural markets have been witnessing intense competition in
almost all the consumer goods.
The reason behind this is the saturation of urban market, as we know urban
market is more complex and having lots of competitions. Moreover, about
68.8% population of India lives in rural area which shows it has huge potential
and the population of buyer is more which is the foremost opportunity for every
marketer to capture the share of market.
Therefore, to talk about the scope of rurban marketing in rural India, is more
and we will discuss it further:
1. Increasing infrastructure: As we know, government of India is taking
initiatives and investing more in rural areas, the rate of infrastructure is
increasing and is developing day by day.
2. Increasing Income: The people of rural area are not dependent on their
seasonal income which they earn from agriculture. They are also
involving in the infrastructure projects of government which is changing
their standard of living.
3. Unmet needs/ low penetration: