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Cadbury Case Study 3/16/2009 TABLE OF CONTENT BUSINESS OVERVIEW MISSION STATEMENT TRENDS TARGETS MARKET RESEARCH TARGET CUSTOMERS AND CONSUMERS TARGET CUSTOMER REQUIREMENTS MARKET RESEARCH 3.1 COMPETITORS 3.2 DIFFERENCES FROM COMPETITORS 3.3 COMPETITIVE ADVANTAGE 3.4 UNIQUE SELLING POINT 4 MARKET STRATEGY 4.1 PRODUCT 4.2 PRICE 4.3 PLACE 4.4 PROMOTION 4.5 PROMTIONAL PLAN 5 PROPSED MARKETING PLAN.