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Purpose and Value of Integrated Marketing Paper – Essay – Vickie Young-Malone Search Essays Sign up Sign in Contact us Tweet Index /Business Purpose and Value of Integrated Marketing Paper Purpose and Value of Integrated Marketing PaperVickie Young MaloneUniversity of PhoenixMKT/498 Integrated Marketing StrategyInstruction-Deborah Marrano-LucasAugust 3, 2015Organizations have depended on marketing campaigns to effectively advertise.