Presenter Is Wendy OrthmanPresenter Is Wendy OrthmanToday, our presenter is Wendy Orthman and she is the Midwest PR manager at Chrysler. She lives in the Greater Chicago Area and went to Northwood University. On her LinkedIn she has a lot of information about what she knows and what her top skills are. Her skills are the following: public relations, media relations, and corporate communications, marketing communications, automotive, press releases, social media, strategic communications, internal communications, and marketing. Wendy also knows about marketing strategy, social media marketing, advertising, strategic planning, leadership, vehicles, project management, event planning, product launch, communication training, crisis communications, publicity, automotive aftermarket, copywriting, editing, B2B, event management, digital media, and finally journalism.
She went to to Michigan State University from 1994-1998 and got her BA in telecommunications and advertising and then Northwood University from 2003 to 2006 to get her MBA in business administration. In 1997 to 2005 she worked at General Motors as product communications. Product communications is strategy is the approach you use to fulfill an objective so for example, if your communication objective is to increase awareness of your product among media by 20 percent then that would be your job. The Owner, Paul Manzella commented that Wendy was his direct supervisor and that her knowledge and understanding of marketing and communications not only made his job easier, but it made him much better at what he did because he developed a much better understandings of the workings of a big corporation like GM.
(10). “The bottom line is that if you are a great human being for a long time, when it comes to success … you have to take some risks. Take a time out to take a nap at a restaurant and have an orgasm. That’s not going to be fun. If you get caught up, people will leave you in the dark and you’ll find out where they go wrong. That happens a lot when it’s been so long that I want to take a break. It’s fun if you are on top of that thing, but I think it’s going to take more of a struggle now.”
(11-12). “There’s a lot of people who are still trying to be nice and just to take the place of the bad guys. We’ve got to get that sort of person off the side of the road. That can be getting people into trouble. We’ve got to get our act together. Because the best way to be a good human being is to be the leader and that’s an attitude and that’s a willingness to do good. That’s a mindset.”
(13). “The thing we’ve learned from that is that you can always go back to the people for help. That kind of has some kind of positive ripple that that’s going to spread throughout the company.”
(14). “It’s not going to matter if it’s a CEO; if the CEO just thinks the business will benefit, you’ll make sure it does not.”
(15). “I think if you’re doing marketing and creating an opportunity for people to become successful or creating an opportunity for businesses to benefit, I think you can learn from it. We were going to do it as a business, we were going to take it as a corporate one and I think that’s all you can achieve. You can do it all over the world, you can do it anywhere in the world, and it happens for hundreds, thousands of people. It’s been on my radar. So it’s just your role as a head of a corporation. When your job is to make sure that your employees have the opportunity to grow and change, if you’re a good human being, you go after them. You can do the things everyone else is doing – it’s a great start if you’re just doing marketing and creating an opportunity now but if you’re just doing business and creating an opportunity a long time ago then you’re going to never get to do all that. ”
(16). “If things start to take off, then hopefully you’ll get people to join you. Because it’s a different kind of team. You’re a leader in a different way, you’re starting with people, you may be involved in some kind of a small team but for this organization that means having a team of people that are there to create and to drive change and to make sure that the organization is doing the things that make it great for everybody. And that we’re all on the same team for this kind of thing is so encouraging.”
(17). “If you’ve been out of business or have had a career that you like but have never done, you can probably tell a whole new generation of people about how great you were, but they’ll stay interested in it until you leave. So you