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Globalization And Its Effect On Consumer Behavior Essay Preview: Globalization And Its Effect On Consumer Behavior 1 rating(s) Report this essay 090246000 Trends in Global Marketing Strategies Changing dynamics of consumer behavior due to globalization Cross-Cultural Consumer Behavior Rosemarie van Alst, [email protected], 0274505 Susanne Rinn, [email protected], 0274411 Table of contents 2. THE CHANGING DYNAMIC OF.