Research PapersAcknowledgementsIt was a gratifying experience for me. I have been working on this report over the period of 2 weeks, from the collection of data, to verification of data, to study it together, to get the extractions etc.
Also specially thanks to Mrs. Rumaisa Bilal for giving us the guidelines whenever we needed.Contents1.1 Introduction & Background:1.2 Statement of the problem:1.3 Scope:1.3 Justification:1.5 Research Question:2.1 METHODOLOGY2.2 Population & Sampling2.3 Instrument2.4 Data Analysis2.5 Limitation:2.6 Ethical Consideration3.1 Analysis of finding3.2 Summary:3.3 Findings:3.4 Recommendation:Bibliography:BooksWebsitesAbstract:In this research report I have discussed about the impact of promotion on consumer behavior, I found that how people respond to promotion and how they can be influenced by promotion. This report includes the data collected from the 4th semester students of IQRA UNIVERSITY, Karachi Campus.
Based on the survey data, it is possible to calculate the change in consumer behaviors that occurs when promotions are introduced and the results of this will be based on other sources.
On this topic, a comparison of trends and the results from different sources have been made.
The researchers also use an algorithm to determine the cause of the trend and can determine the cause by analyzing the results (sadly the researchers do not consider all the possible causes).
The results are based on four different methods which make it possible to analyze the results and compare them. The first are to identify trends over time. The second is in fact more difficult to obtain
The researchers then combine the two together and the results for all these methods.
Based on these methods, we can determine, with the result obtained with the different approaches, the trend of the time. There are also three factors used.
Using these, we can make sense of the behavior by different ways, with different sources of information and how different kinds of events result from different ways and conditions.
The third two or three factors are based on the previous two or three sources.