Essay On Successful Global Mass-Market Retailer

Essay About Ikea Name And Successful Global Mass-Market Retailer
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Ikea Current EventEssay Preview: Ikea Current EventReport this essayBackgroundIkea was founded in 1943 when Ingvar Kamprad was given the Ikea name by his father. Ikea stands for; Ingvar Kamprad elmtaryd Agunnaryd, the sons first and last name and the farm and village where he grew up. The first Ikea sold small items such as pencils,.

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