Analysis Document
ANALYSIS DOCUMENT:Competitors:1.ABB2.ANCHOR VISION- by panansonic*3.C&S4.GM*5.GOLDMEDAL*6.LEGRAND*7.MK*8.NORISYS*9.L&T10.HAVELLS11.PHILIPS12.WIPRO*13.SCHNEIDER*14.FINOLEXANCHOR Deals in 3 types of switches :1.Luxury switches : Ave touch & designer plates. (designed to attract the plush décor of residential and commercial interiors2.modular switches: Vision(new in the market), Viola, Woods, Allure, Roma & Rider.(innovative design with lots of variety to attarct the modern interiors)3.non modular switches: Penta & XL.(designed to add color to the interior with highest durability)
Positioning statement: security, quality & affordibility.Promotions by Anchor: print ads & tv commercial.target market: residential & commercial (real-estate).It has been positioned in the market as the brand with high durability and affordibility.LEGRANDGrowth through organically & through acquisitions.MDS- 1996DIPL-2008ASIAN-2010Switches brand1.Arteor :Â highest selling product of legrand with best quality and design, positioned as a premium product.2.Mysis & MylincIt has been positioned in the market as a premium brand and is recognised for its quality.Segmentation & startegy: they cater all segments in the market and develop the product that are affordable to the segments.Target market: real estate- residential & commercial & Industrial- warehouse & factories. ( these are the main destinations for their product)Promotions by legrand: ELECRAMA & IEEMA .(important events in electrical industry)GOLDMEDALTypes of switches:Manual switches- 13Touch switches-4Feather touch switches-14Automatic switches- 2Mini modular switches-5 (Gzifa)Essenza switches-17i-sense switches.Promotions by goldmdeal: magazines like architecture & economic times, social media, bill-boards, advertising in trains, buses & many more.Events like ELECRAMA, ET ACE TECH exhibition, regular meet for its channel partners & distributors.Showrooms in gujarat, chandigarh, west bengal, arunachal pradesh & maharashtra.Positioned in the market as a premuim product with wide variety.Weakness : quality issues product needs replacement.NORISYSNew in the market.Quality and price similar to legrand.Tough competition with legrand.Growth through retail selling more than distribution selling.