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Build the Brand Image Devide ur strategy into two stagies(from period 1-5:cost leader and 6-10 Premium Brand: to buid brand image) We try to buid the brand image Read the theory People like to buy expensive product . / sony apple you will think they are high quality products. Someone will be pleased to buy.
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Brand ImageImportant Aspects Of Our Premium Brands StrategyKind Of PromotionStudy Theory