Essay About Brand Image And Study Theory

Build the Brand Image
Devide ur strategy into two stagies(from period 1-5:cost leader and 6-10 Premium Brand: to buid brand image)
We try to buid the brand image
Read the theory
People like to buy expensive product . / sony apple you will think they are high quality products. Someone will be pleased to buy premium brand. Focus on upper-class

Study theory— improve your quality/ to make you brand to become premium brand to gain more profit
The data that I can used is ‘Promotion’ we differatiate our brand to other company’s brand
Give example : MSRP(ARS)= price : what did u do to make the cpn become premium brand and is u cpn successful/ use price compared with competitors to show

For the theory we try to improve the quality of the product.
Put data of Promotion
Advertising(kind of promotion)/ our group put lots of money in advertising compared to other country(pick a coutry coz our cpn get into many coutry)
See slide 6
improve prduct’s quality
improve the quality of advertisement to be more exclusive like chanel which is diffent to primak
about distribution : increase sales forces
in different coutry we use different strategy like in Brazi
Put why
Give the summary of the simulation:
Slide 7-15
Put more effort on Premium Brand
See slide 6
improve prduct’s quality