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Hmv Case Study Table 2: StrengthsExtensive Market Presence A very strong entertainment brand nameEmerging HMV live businesskey store locationsEstablished excellent reputation for serviceWeaknessFalling Market share in sectorWeak liquidity positionSlow to respond to changetoo much dependence on promotional pricing to encourage salesLittle understanding of consumer trends Lack of latest technology in store OpportunitiesFocus on key developmentsGrowth.