Shock Advertising – offensive or Effective? Essay Preview: Shock Advertising – offensive or Effective? prev next Report this essay Page 1 of 6 Shock Advertising. Offensive or Effective? Shock advertising is a type of advertising generally regarded as one that delibertaly startles and offends its audience (Gustafson & Yssel, 1994; Venkat & Abi-Hanna, 1995), through.