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Shock Advertising – offensive or Effective? Essay Preview: Shock Advertising – offensive or Effective? Report this essay Shock Advertising. Offensive or Effective? Shock advertising is a type of advertising generally regarded as one that delibertaly startles and offends its audience (Gustafson & Yssel, 1994; Venkat & Abi-Hanna, 1995), through violating norms or social values and.