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Frito-Lay, Inc. Case Study – Case Study – kaelaoconnellSearchEssaysSign upSign inContact usTweetIndex/BusinessFrito-Lay, Inc. Case StudyMarketing StrategyCase StudyFrito-Lay, Inc.IntroductionThe purpose of the all-day meeting was to prepare a presentation to senior Frito-Lay executives on future action pertaining to the brand. After a test-market for Sun Chips was successful in Minneapolis, Frito-Lay, Inc. is now trying to.