Subway Marketing Strategy Industry analysis Definition of the industry The industry is the fast food industry (“la restauration rapide”). I would define this industry as a mean of eating food where the aim is to eat quickly and to have the possibility to take away. It is often affordable. The most served food is Burgers,.
Eating Phase For the first phase, forty years ago, people make reservation by fixed telephone, and sometimes they even have to go directly to the restaurant in advance for reservation. However, nowadays, people make reservation mainly by mobile phone. So, how about the following forty years? Will people still make reservation by calling? Even I’m.
