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What Strategies Led to the Failure of Kingfisher? What strategies led to the failure of Kingfisher? Stuck in the middle: Kingfisher Airlines had established itself as the market leader in premium airline segment due to its higher seat pitch, personalized entertainment, hot meals, home delivery of tickets and valet services. Now they were entering LCC.
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Acquisition Of Air DeccanFailure Of KingfisherKingfisher AirlinesPremium Airline Segment