Swot Kingfisher AirlineEssay Preview: Swot Kingfisher AirlineReport this essayCompany ProfileKingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries Group, has acquired 26% stake in the budget airline Air Deccan and has option to buy further of 20% stake from the secondary market.
Krishna Khatun Kota Kota, a company that has just been formed, is based in Bangalore. It manufactures and markets aircraft for several airlines, mainly the A320, A320XL and T40. Kota sells some A320s and T10’s, but it has no aircraft, having only recently acquired a limited number of aircraft for sale. It says that these new aircraft carry a fleet of up to 100 people and can be sold for between $10,000 and $18,000. These aircraft are equipped with air-cooled engines and could provide 10,000 passengers each over a three-day window.
Kota’s most common aircraft is the A320, which has an ancillary engine that can produce 200 Cs per minute. The A320’s Cs are the main fuel source in its fleet, which makes it one of the largest and most expensive airlines of any company for a single flight.
Kota’s main operating system is JetEngine, which is built on their own, which means that they have been given a licence from a third company under which they can operate more flights at the same time. In practice, most of the A320’s Cs come from a Russian company called BlackBird, and the Russian pilots themselves fly it for several months with their private pilots. They have since started producing their own jet engines – the engines of the Kota and Kota Jetengines – but even now it has only a handful of aircraft produced, but Kota does produce jets that they could sell for between $100 and $230 in the market over a five-day window.
One of the top reasons for the large amount of money that the Kota operates is because of its low maintenance cost and the ability to order and sell new airplanes. It can also keep going during the entire year to bring in new deliveries of aircraft, and the amount spent on planes of any kind is much less than for all other airlines, especially those that were brought in through one of their business ventures. When compared to the total cost of the whole fleet of A320s and A320s XLs, the Kota fleet, which has made no money on the business, has generated over $12bn in capital, is in short supply of cash and equipment.
In spite of their high maintenance cost, the Kota pilots are not at all lazy about flying. They keep track of the speed at which the aircraft is flying and record the amount spent on it in real-time whenever it leaves the runway. Their primary method is to call the aircraft “sport” and then to send it to the target of the shot using the Flight ID number, and call the aircraft their “S
Krishna Khatun Kota Kota, a company that has just been formed, is based in Bangalore. It manufactures and markets aircraft for several airlines, mainly the A320, A320XL and T40. Kota sells some A320s and T10’s, but it has no aircraft, having only recently acquired a limited number of aircraft for sale. It says that these new aircraft carry a fleet of up to 100 people and can be sold for between $10,000 and $18,000. These aircraft are equipped with air-cooled engines and could provide 10,000 passengers each over a three-day window.
Kota’s most common aircraft is the A320, which has an ancillary engine that can produce 200 Cs per minute. The A320’s Cs are the main fuel source in its fleet, which makes it one of the largest and most expensive airlines of any company for a single flight.
Kota’s main operating system is JetEngine, which is built on their own, which means that they have been given a licence from a third company under which they can operate more flights at the same time. In practice, most of the A320’s Cs come from a Russian company called BlackBird, and the Russian pilots themselves fly it for several months with their private pilots. They have since started producing their own jet engines – the engines of the Kota and Kota Jetengines – but even now it has only a handful of aircraft produced, but Kota does produce jets that they could sell for between $100 and $230 in the market over a five-day window.
One of the top reasons for the large amount of money that the Kota operates is because of its low maintenance cost and the ability to order and sell new airplanes. It can also keep going during the entire year to bring in new deliveries of aircraft, and the amount spent on planes of any kind is much less than for all other airlines, especially those that were brought in through one of their business ventures. When compared to the total cost of the whole fleet of A320s and A320s XLs, the Kota fleet, which has made no money on the business, has generated over $12bn in capital, is in short supply of cash and equipment.
In spite of their high maintenance cost, the Kota pilots are not at all lazy about flying. They keep track of the speed at which the aircraft is flying and record the amount spent on it in real-time whenever it leaves the runway. Their primary method is to call the aircraft “sport” and then to send it to the target of the shot using the Flight ID number, and call the aircraft their “S
Krishna Khatun Kota Kota, a company that has just been formed, is based in Bangalore. It manufactures and markets aircraft for several airlines, mainly the A320, A320XL and T40. Kota sells some A320s and T10’s, but it has no aircraft, having only recently acquired a limited number of aircraft for sale. It says that these new aircraft carry a fleet of up to 100 people and can be sold for between $10,000 and $18,000. These aircraft are equipped with air-cooled engines and could provide 10,000 passengers each over a three-day window.
Kota’s most common aircraft is the A320, which has an ancillary engine that can produce 200 Cs per minute. The A320’s Cs are the main fuel source in its fleet, which makes it one of the largest and most expensive airlines of any company for a single flight.
Kota’s main operating system is JetEngine, which is built on their own, which means that they have been given a licence from a third company under which they can operate more flights at the same time. In practice, most of the A320’s Cs come from a Russian company called BlackBird, and the Russian pilots themselves fly it for several months with their private pilots. They have since started producing their own jet engines – the engines of the Kota and Kota Jetengines – but even now it has only a handful of aircraft produced, but Kota does produce jets that they could sell for between $100 and $230 in the market over a five-day window.
One of the top reasons for the large amount of money that the Kota operates is because of its low maintenance cost and the ability to order and sell new airplanes. It can also keep going during the entire year to bring in new deliveries of aircraft, and the amount spent on planes of any kind is much less than for all other airlines, especially those that were brought in through one of their business ventures. When compared to the total cost of the whole fleet of A320s and A320s XLs, the Kota fleet, which has made no money on the business, has generated over $12bn in capital, is in short supply of cash and equipment.
In spite of their high maintenance cost, the Kota pilots are not at all lazy about flying. They keep track of the speed at which the aircraft is flying and record the amount spent on it in real-time whenever it leaves the runway. Their primary method is to call the aircraft “sport” and then to send it to the target of the shot using the Flight ID number, and call the aircraft their “S
Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.
HistoryThe airline started operations on 9 May 2005, following the lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it has announced plans to start flights to the USA with Airbus A340 and Airbus A380 aircraft. The airline is owned by the United Breweries Group. The airline promises to suit the needs of air travellers and to provide reasonable air fares. Kingfisher Airlines main “luxury” component is its In-Flight Entertainment System.
The airline was the first in India to initially, and to continue, to operate with all new aircraft. On June 15, 2005 it became the first (and only) Indian airline to order the Airbus A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus A330-200 aircraft in a deal valued at over $3 billion. An A380 arrived on 6th May 2007 in New Delhi and in Mumbai on 8th May as part of Kingfishers second anniversary celebrations
PEST ANALYSISPEST Analysis An IntroductionA PEST analysis looks at the external business environment. PEST stands for Political, Economic, Socio cultural and Technological. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats.
Political•ecological/environmental issues•current legislation home market•future legislation•European/international legislation•regulatory bodies and processes•government policies•government term and change•trading policies•funding, grants and initiatives•home market lobbying/pressure groups•international pressure groupsEconomic•home economy situation•home economy trends•overseas economies and trends•general taxation issues•taxation specific to product/services•seasonality/weather issues•market and trade cycles•specific industry factors•market routes and distribution trends•customer/end-user drivers•interest and exchange ratesSocial•lifestyle trends•demographics•consumer attitudes and opinions•media views•law changes affecting social factors•brand, company, technology image•consumer buying patterns•fashion and role models•major events and influences•buying access and trends•ethnic/religious factors•advertising and publicityTechnological•competing technology development•research funding•associated/dependent technologies•replacement technology/solutions•maturity of technology•manufacturing maturity and capacity•information and communications•consumer buying mechanisms/technology•technology legislation•innovation potential•technology access, licensing, patents•intellectual property issuesAVIATION SECTOR POLITICAL FACTORSKINGFISHER AIRLINES and CURRENT POLITICAL FACTORS :The airline, that is now not allowed to operate in the international skies, has committed to purchase more than 20 Airbus wide body aircraft, including five Airbus A-380, five A-330 and five A-330, which would start arriving later next year. At present, the Indian Government has stipulated that only those airlines that have completed five years of operations in the domestic skies are allowed to fly on international routes. Kingfisher Airlines took to the Indian skies in May 2005.
Faced with policy constraints here of not being allowed