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Optical Distorition CaseEssay Preview: Optical Distorition CaseReport this essayRecommendation: As Optical Distortion, Inc (the “Company” or “ODI”) prepares to introduce its new polymer contact lens for chickens (the “product” or “ODI Lens”) to the egg production market it should attempt to compete against the debeaking practice for the “large farms” commercial egg producer market segment..