Optical Distorition CaseEssay Preview: Optical Distorition CaseReport this essayRecommendation: As Optical Distortion, Inc (the “Company” or “ODI”) prepares to introduce its new polymer contact lens for chickens (the “product” or “ODI Lens”) to the egg production market it should attempt to compete against the debeaking practice for the “large farms” commercial egg producer market segment..
Optical Distortion CaseSTRENGTHS AND WEAKNESSES:ODI develops these lenses for chicken that can become a substitute for debeaking which is the current practice at the time because it reduces cannibalism to 9% but causes trauma and can therefore lead to a reduction of egg laying. On the other hand, the lenses reduce cannibalism to 4.5% and.
Optical Distortion Inc. (odi) – Harvard University Business Case Analysis Introduction In 1962, a chicken farmer in Arizona found that some of his chickens developed a cataract. Amazingly, those with reduced vision seemed to eat less and were much easier to handle than ordinary chickens. Inspired from this accidental discovery, Robert D. Garrison, the father.
