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Hyper-Competition in E-Retail: Flipkart.Com Hyper-competition in e-retail: Flipkart.comIntroduction-It’s an online retailing storeLeading e-commerce competitorThe company is providing to at least 12 product categories.Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in the year 2007.Started with 4 lacs rupees investment.Till 2014, employee strength was 15000Subsidies are “we read”, “Mime 360” etc.The objective of the.