Factors Influencing Shift from ‘offline Shopping’ to ‘online Shopping’ in India
[pic 1]Interim Report Group 3 – Fantastic Five[pic 2]Interim ReportFactors influencing shift from ‘Offline Shopping’ to ‘Online Shopping’ in INDIAPrepared for:Prof Dr. Shabnam PriyadarshiniCourse Instructor (Business Research Methods DECS 572)Prepared by:Rakesh S K (15A3HP611)Sukhdeep Singh (15A2HP404) Rashmika Serupally (15A3HP640) Tausiful Azam (15A2HP422)Parul Walia (15A3HP628)Institute of Management Technology, Hyderabad.09 – January – 2016 TABLE OF CONTENTS Executive Summary 4
Introduction 4Literature Review 5 Problem Statement 7 Objectives of the Research 7 Hypothesis 7 Scope 7 Implications 8 Research Methodology 8