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AstrazenecaEssay Preview: AstrazenecaReport this essayCONTENTSINTRODUCTIONPage 2SECTION APage 3-201) The nature of competition: analysisPage 3-111.1) Market structurePage 3-7a) Market definitionPage 3b) Market valuePage 3-4c) SegmentationPage 5-6d) CompetitorsPage 6-71.2) Pharmaceutical pricing/cost (Dr Freeman explanations)Page 8-91.3) Research and developmentPage 9-112) Nature of the risks and strategiesPage 11-153) S.W.O.T analysisPage 154) Advertising/productPage 16-18SECTION BPage 19-235) CalculationPage 19-21a) Demand curvesPage.