Pages • 3
Jetblue Marketing PlanEssay Preview: Jetblue Marketing PlanReport this essayExecutive Summary:Since its founding in 2000, Jet Blue has been a very successful airline. It was one of few airlines to not only weather the post-9/11 recession, but expand during it. Even after reporting its first quarterly loss in 2006, its “RTP” (return to profitability”) quickly put.