How Would You Resolve the Dispute Between Reed and Lesser on How to Deploy the Telephone Based Sales Team?
7How would you resolve the dispute between Reed and Lesser on how to deploy the telephone based sales team? Would you expand Telesales?
Facts ;
Out of the 800 outbound calls eventually only 12 sales calls are closed. (refer exhibit 6 pg 16)
field
telesales
Value per trans
126 k
12.86 k
Revenue/emp
217.6 k
231.5 k
Total costs
1156250
48000
Total earnings
4283750
415000
Earnings/emp (revenue- cost)
171350
207500
EXHIBIT 5
Transaction value for field reps is 10 times more. But overall earnings per rep are lower.
Existing Telesales folks hence should be extended only to smaller organizations and field reps should concentrate on larger organizations.
Telesale expansion:
Employee telesales reps to work on lead generations for larger organizations. (HUNTERS)
Train them to look only for new customers (no existing customer should be contacted – as per pivot database)
Assign dedicated field reps to positive leads (FARMERS)
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