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How Marketing Myopia Is Currently Viewed by Academics and Whether It Is Still Relevant to Today’s Business World How marketing myopia is currently viewed by academics and whether it is still relevant to today’s business world .
Essay On Marketing Myopia
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Marketing Myopia Essay Preview: Marketing Myopia Report this essay Marketing Myopia[pic 1]Marketing MyopiaRoopika InjarapuInternational Technological UniversityAbstractMarketing Myopia is a term used in marketing which was written by Theodore Levitt. This paper reviews articles written by Amy Galo and Theodore Levitt on Marketing Myopia. It is also about marketing and strategies also. The main idea is.
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