Essay About Will Of The Companies And Weaken.Many Companies

Business 103 Marketing – Note for Marketing Myopia – Essay – Lai chi wai
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Business 103 Marketing – Note for Marketing Myopia
Chi Wai LaiBusiness 103 MarketingTA Section No. 02110/5/2015Note for Marketing MyopiaTheodore Levitt wrote “Marketing Myopia” and posted on an effective Harvard Business Review article in 1960. Marketing Myopia is a Marketing approach that states customers needs and wants are the primary points to be focused on, rather than focusing on a product itself.According to Jacques Barzun “I grieve to see the most advanced physical and social organization of the last century go down in shabby disgrace for lack of the same comprehensive imagination that built it up. [What is lacking is] the will of the companies to survive and to satisfy the public by inventiveness and skill.” In his point of view, we can understand why railroads business is going downward in the last century. The railroad was only sozzled on their advanced technologies of railroad, instead of looking for what need a customer wants. It is precisely the reason of being weaken.Many companies could not define what type of business that they actually are, either too broad or too narrow.Some companies especially the monopolistic have been too self-satisfied that leads them to fail in developing, even be replaced by other new competitors.Many companies have been too concentrated on gaining more profit by making and selling their  products.Many companies have focused and have invested on researches and developments instead of marketing, which causes Marketing to become second primary of the company.First of all, Levitt is trying to impose that the company executives not only become too wide or too narrow in determining their business and also new competitors slowly begin to build an empire. Those New competitors know what is missing in a big company mainly, and they know what they want. Making a business vision, mission and goals are necessary, but it might lead to disaster if these vision, mission and goals are not in the right direction. This will become a domino effect in a short period. If these VMG executives fail to define their business, then the executives will fail their business. Leavitt had mentioned an example in his article, Railway is not able to own “transportation” industry; film industry has not been determined itself as “entertainment businessSecond of all, the big companies especially the monopolistic are too complacent with their superior product that they completely disregard by the fact that there are many other smaller competitors or people who are slowly looking for ways to be able to produce something that will eventually give more consumer-satisfaction, thus big companies will be replaced.Third of all, the mass production is a priority through because of the company believes that the lower cost and ample production will generate more profit for them. However, they do not realize that while they may produce more and spending low, they are losing the marketing. The company did not see the importance of marketing because of selling is the primary job in their eyes, so they have put all the investment of production. These companies do not realize that marketing is where consumers are. Leavitt stressed that this is more important to focus on customer satisfaction, as it would be more helpful in the long run.

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“Business 103 Marketing – Note for Marketing Myopia” EssaysForStudent.com. 01 2016. 2016. 01 2016 < "Business 103 Marketing - Note for Marketing Myopia." EssaysForStudent.com. EssaysForStudent.com, 01 2016. Web. 01 2016. < "Business 103 Marketing - Note for Marketing Myopia." EssaysForStudent.com. 01, 2016. Accessed 01, 2016. Essay Preview By: Lai chi wai Submitted: January 21, 2016 Essay Length: 715 Words / 3 Pages Paper type: Essay Views: 416 Report this essay Tweet Related Essays Marketing Plan for Business Healthcare Club MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to 2,685 Words  |  11 Pages Market Opportunity for E-Business Why has the iPod been so successful as a product? In 2001, the apple company released the iPod as a portable audio player with a 315 Words  |  2 Pages Busi 353 Capital Markets Busi 353 Capital Markets Assignment The article “Google: Too much information?” brings to light two main issues that analysts are facing with Google’s management; the 866 Words  |  4 Pages What Strategies Can Danny Abuel Use in Order to Introduce His Business in the Market? I. Statement of the Problem What strategies can Danny Abuel use in order to introduce his business in the market? II. Areas of Consideration Strengths 1,090 Words  |  5 Pages Similar Topics Marketing Marketing Business Communication Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter