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International Marketing – Swot Analysis Della NonnaGelato TradizionaleInternational MarketingIITABLE OF CONTENTList of figures ………………………………………………………………………………………………….. IIIList of tables………………………………………………………………………………………………………………. III1 Company History …………………………………………………………………………………………………….. 11.1 Mission Statement ……………………………………………………………………………………………… 11.2 Vision Statement………………………………………………………………………………………………… 22 Market Analysis OF the firm and home country ……………………………………………………….. 22.1 SWOT ………………………………………………………………………………………………………………. 22.2 Resource Analysis ……………………………………………………………………………………………… 32.3 Analysis of home country (Italy) using Porter’s Diamond Model.