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Louis Vuitton Case Louis Vuitton Overview: As of 2012, the luxury goods market was a €212B market dominated by competing conglomerate firms like Louis Vuitton Moet Hennessy (LVMH), PPR Richemont; and other non-conglomerated luxury brand corporations like Chanel and Prada. LVMH commands well over 10-15% share of this market. LVMH engages in a related diversification.