Louis Vuitton Case Louis Vuitton Overview: As of 2012, the luxury goods market was a €212B market dominated by competing conglomerate firms like Louis Vuitton Moet Hennessy (LVMH), PPR Richemont; and other non-conglomerated luxury brand corporations like Chanel and Prada. LVMH commands well over 10-15% share of this market. LVMH engages in a related diversification.
Coach Company Analysis What are the defining characteristics of the luxury goods industry? The luxury goods market comprises products targeted towards the world’s well-to-do consumers. The items include designer apparel, transportation like cars and motor homes, jewelry, high-end electronics and personal care products. The products are not necessities although fine food like caviar and beverages.
