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Brand StrategyEssay Preview: Brand StrategyReport this essayA summer beer is a great way to introduce a new beer without alienating the loyal blue-collar MMBC customers or hurting the brand with a “wimpy light beer.” Its ok to drink light beer in the summer. With this campaign, MMBC will market to the younger customers and the.
Related Essay Topics:
75-Year Market ShareLoyal Blue-Collar Mmbc CustomersSummer BeerWimpy Light Beer