Pages • 2
Why Has Ryanair Been Successful So Far? Is Ryanairs Strategy Sustainable? Why has Ryanair been successful so far? Is Ryanairs strategy sustainable? Ryanair has been successful due to Michael O’Leary’s leadership skills and implementing of cost-cutting culture. As the first European airline that implemented low-cost/low-fares (O’Higgins, 2011. str. 3) it had the first-mover advantage. It.