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Nordstrom Case Analysis Gillian Kate AsueroBSBA-MM II-BMr. Ryan Marvin Mabeza, CPMEJuly 31, 2015Nordstrom Case AnalysisWhy Relationships Matter? A clear correlation with that is exist between the quality and length of customers relationships. Essentially, the stronger the relationship, the longer the customer will continue to do business with you. A satisfied customer is simply someone who.