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Ford Pinto Case Study In the late 1960’s Ford Motor Company was losing market share to competing car companies from Japan and Germany. Lee Iacocca, Executive Vice President, planned to produce, a new subcompact car called the Pinto. Iacocca’s plan was to build a car that was below 2,000 pounds, would sell for no more.
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Ford Pinto Case StudyLate 1960’S Ford Motor CompanyLee IacoccaRear End Differential