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Acct 4720 – Eastriver Entertainment Essay Preview: Acct 4720 – Eastriver Entertainment Report this essay Eastriver Entertainment ACCT 4720 Mai Zhang 100216573 Current Situation: Eastriver Entertainment has been in bowling lanes business for long times, due to priors GM, Jay Pritchetts heath issue, the business had suffered with costs escalating and revenues softening. Laslie Givens.