Essay About Patient Debts And Portfolio Analysis

Portfolio Analysis on Health Care Strategies
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Abstract
This paper will discuss the portfolio analysis of Phoebe Putney Memorial Hospital which
has been grouped into categories such as stars, problem children, dogs, and cash crows.
With the present recession, Phoebe has seen growth in what used to be a struggle on the
Hospital to meet operational margins, and profits. There are many reasons as to why the
new increase in patient debts, the more common are, poor accounting practices, lack of
patient information and correct patient populace. Obtaining the accurate patient
information which plays a large role in debt that is considered non-collectable because
patients are not able to be reached. (Phoebe Putney Hospital, 2009).
Introduction
Phoebe Putney Memorial Hospital engages in providing healthcare services
throughout Southern Georgia. The key services that the hospital offers would include
cancer services, cardiac services, neurological services, orthopedic services, primary care
and womens healthcare among others. It is considered to be one of the largest healthcare
providers in Georgia, with dedication and commitment to serve the healthcare needs of
people within the community. (Southwest Georgia, 2009).
When planning to operate a hospital, there are demands that have objective and
realistic analysis. These analysis are done in order to find the key issues that are internal
and external and also are refreshed when it comes to tactics and strategies of the actual
hospital marketing plan. Understanding where the hospital is currently is fundamental
when it comes to achieving the future goals of the hospital itself. (Phoebe Putney
Hospital, 2009).
Phoebe Putney Memorial Hospital is well known for its quality of services and the
provisions that are made when it comes to medical care. During the past year the Phoebe
has tried hard to entice more members of staff, in particular the nursing staff. The nursing
staffs aspect definitely have improved within the past year than it has in recent years.
While in the past Phoebes high turnover rate has affected the staff, especially the
nursing, funds that were inadequate played a huge role in this turnover. Even though
Phoebe has continued to get support from their partners as to which they appreciate, they