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Business ProjectEssay Preview: Business ProjectReport this essayBUSINESS PROJECTPRELIMINARY MARKETING PLANK.E.E.S.™ – KEYLESS ELECTRONIC ENTRY SYSTEMDescription of the Requirement:As crime rates continue to rise in inner urban areas many affluent residents are seeking an alternative to standard home alarm systems. This same group of people are seeking modern conveniences to help control their daily activities. I.