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Lulu.Com Case Essay title: Lulu.Com Case Key Issue Lulu.com’s mission is to be the world’s largest and most profitable free marketplace for digital content. To this end, Lulu.com is concentrating on company growth. With limited resources, Lulu.com practically cannot pursue all its expansion alternatives and needs to limit its choice to the most profitable opportunity.
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Abbotts Mission StatementInfrastructure Of The Lulu CommunityLimited Resources