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Heineken N.V. Essay Preview: Heineken N.V. Report this essay Heineken N.V. What are Heinekens strengths and weaknesses? Is a Heineken global brand? Strengths: Nowadays Heineken is the worlds second largest beer manufacturer after Anheuser-Busch, an American brewing company. In some markets, such as USA and Hong Kong the Heineken is perceived as a premium brand..