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Heineken Case Essay Preview: Heineken Case 1 rating(s) Report this essay Q.1) What are Heineken Strengths and Weaknesses? Is Heineken a global brand? Ans. Strengths: Lighter beer, premium brand, different test (i.e. special test), old/traditional brand, attractive packaging, high quality & superior taste beer, large advertised beer worldwide mostly the form of television commercials, easy.