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Crm in the Banking Industry Essay title: Crm in the Banking Industry The five functions of CRM are sales, marketing, support, finance and executive. Some examples that would fall in the sales category would be lead/prospect generation, qualification, distribution, tracking, analysis, reporting, meeting planning, proposal generation and support, and competitive analysis. Some examples of marketing.
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Customer-Centric Business StrategyExamples Of MarketingFunctions Of CrmHelp Sales Staff