Essay On Fresh Products

Essay About Barilla’S Product Line And Market Share
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Barila Spa Essay Background Barilla Spa, an Italian based company is the world’s largest pasta manufacturer. Barilla has a 35% market share in Italy and a 22% market share in Europe. In addition to the family of pastas (75%), it also manufactures bread, cookies, biscuits etc (35%). Barilla is highly vertically integrated which operates flour.

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