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Pricing Forecast Essay title: Pricing Forecast Pricing Forecast According to “The Economist” the forecast price jumped from 8 to 15 percent, increasing from $1.09 to as much as between $1.19 and $1.25 (Leith, 2004),growth has jumped to 35%. Within the non-alcoholic beverage industry, Coca-Cola has strong competition from PepsiCo and Cadbury-Schweppes. Strategic pricing of products.