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Mac SwotEssay Preview: Mac SwotReport this essayAccessories.StrengthsExtremely strong relationships with distributors.Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction.An efficient, stylish retail store.WeaknessesThe struggle to build brand equity.The inability to provide instant gratification by having all sizes in stock.Forecasting fashion is difficult but necessary to profitability.OpportunitiesA growing.
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Constant DelaysExcellent StaffGrowing Segment Of The MarketStrong Relationships