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Marketing Strategy Essay title: Marketing Strategy Table of Contents Introduction………………………………………………………………………………….2 Defining Marketing Research……………………………………………………………….3 The Definition of Customer Relations………………………………………………………3 Role of Marketing Research in Managing Customer Relations…………………………….4 Methods of Marketing Research in Managing Customer Relations………………………4 Defining Market Planning……………………………………………………………………6 Building a Market Plan for a Market Oriented Business……………………………………6 Defining a Market Oriented Business……………………………………………………….8 The Role of Marketing.