The Journey from Data to Information to Insight The Journey from Data To Information To Insight…The value of an idea lies in the using of it. – Thomas Alva EdisonThis quote holds tremendous significance to a marketer. In today’s competitive world, marketers are running a relentless race to constantly customize their value propositions to suit.
Starbucks Industry Starbucks Industry POP & POD Arriving at the proper positioning requires establishing the correct point of difference and point of parity associations. Point of parity Points-of-parity associations (POPs) are not necessarily unique to the brand but may in fact be shared with other brands. Two types: Category pops: necessary conditions for brand choice..
