Pages • 3
Swot AnalysisEssay Preview: Swot AnalysisReport this essayA SWOT analysis determines a companys position by examining 4 factors* Strengths* Weaknesses* Opportunities* ThreatsStrengths and weaknesses are said to be internal, that is, controlled by the company. Opportunities and Threats are outside the companys control and are therefore said to be external influences. Strengths* Most people are willing.