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Coca-Cola India – Immediate Communication Strategy COCA-COLA INDIA – PESTICIDE CRISIS BRIEF ARAN BARRANCA FROM: STUDENT A DATE: AUGUST 20, 2003 SUBJECT: COCA-COLA INDIA CRISIS REQUIRES IMMEDIATE COMMUNICATION STRATEGY Welcome to Coca-Cola India. As a leading soft-drink provider in the Indian Beverage Market, Coca-Cola has a successful growth rate of 25-30% since market re-introduction in.